During the summer of 2011, he had watched the stock price of his company Netflix drop from an high of nearly in July with a market capitalization of billion to and a market capitalization of billion. Preview text B5766 Date: JanuDAVID ROBINSON MAX OLTERSDORF Netflix: Pricing Decision 2011 On October 25th, 2011 Reed Hastings1, the CEO of Netflix, anxiously awaited the opening of the NASDAQ market. Unit I- Executive Summary (Unit 1 Part 3). ![]()
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